Target Audience. Blog 2

As i am doing a Pop genre for a music magazine, i looked for information about how many people and what age group and class read certain pop music magazines. I found this information on www.nrs.co.uk, this is a website that you can find magazine statistics on.

For Top of the Pops magazine i found that,

• 62,000 ABC1 class people read this magazine.
• 107,000 C2DE class people read this magazine.
• 139,000 people aged 15-44 read this magazine.
• Only 30,000 people aged 45+ read this magazine.
• 47,000 males read this magazine.
• But, 122,000 females read this magazine.

By looking at this information i have found that, this magazine is aimed at people with lower paid jobs and are a lower class. As you can see 45,000 more people in the lower class's (C2DE) buy Top of the Pops magazine.

This magazine is defiantly aimed at younger people as more than double of people aged 15-44 buy this rather than 45+ aged people. Also, many more females than males buy this magazine, which makes this aimed mostly at females.

A typical reader for this type of magazine would be, a young teen aged female probably around the age of 14/15, their parents would be in the lower class, not well paid jobs. I think that the type of person that would buy a magazine like this would be a main streamer because this magazine shows mainly famous pop stars who are rich and have a status, this is the type of thing main streamer's want. They will go with the flow and look up to the most popular artist and they don't stand out. This type of reader would definatly be a 'BAT' as the type of person is very young and innocent and this is what type of magazine it is, it is aimed at young people (mostly girls) and the content is innocent.

I decided to look at a different type of magazine that i am not doing and see what differences i find about the two different types of magazines and the different type of people that read them. I got this information off the same website as before www.nrs.co.uk.

For the Kerrang! magazine i found that;

• 239,000 ABC1 class people read this magazine.
• Only 178,000 C2DE class people read kerrang! magazine.
• 378,000, 15-44 year old people read this magazine.
• Only 39,000 people aged 45+ read this magazine.
• 290,000 males read this magazine.
• 127,000 females read this magazine.

After researching the statistics about this magazine i can see what type of people read this particular magazine. I can then also compare how different the target audience's are of each of the magazines i have chosen to research.

It shows that more people in the class's ABC1 read it, which means they are more upper class than class's C2DE, they have better paid jobs and for example can be doctors and lawyers. This shows that this magazine will be more expensive and more popular with better off people.

Younger people tend to read this magazine a lot more than people over the age of 45, this means that the target audience they wanted to read this magazine was obviously for younger people. From my experience more people around the age of 15-20 read it.

It also shows that it could be aimed more at males as there is a much higher number for males reading this magazine than females.

I think the kind of person that would buy this magazine would be a 19 year old male, with a well off family, possibly who have parents that are lawyers or a higher status job. I also think that the type of person buy buy this magazine would be a succeeder as they have money but they don't need to show it, by buying this type of magazine they are showing off that they have money they are just buying it because they like it. For example, someone buying Vogue magazine would be showing off that they have money and a high status as it is a very expensive magazine and is known to be a high class magazine. But buying this magazine doesn't seem to me that it is really expensive and showing off. I think this person would be a YAK as it is a rock type magazine and rock music is known for its 'out there' behaviour. As i said before this person would be young probably between the ages of 15 and 20, as these are the ages when the person would be young, adventruous, keen and single. I also think that the typical type of person to read this magazine would be a 'good-timer' for the same reasons that i think they would be a 'YAK'.